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BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer

BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer

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BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer

Evaluate the effectiveness of Grupo Modelo’s growth strategy for Corona to become the number-one imported beer in the U.S. Discuss how Corona can sustain its position as one of the most desirable imported beers in the U.S. marketplace given the competitiveness of the beer market.

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