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MKT 421 Week 2 DQ 2

MKT 421 Week 2 DQ 2

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MKT 421 Week 2 DQ 2

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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