MKT 421 Week 2 Learning Team Assignment Marketing Plan Phase I
Write a 1,400- to 1,750-word paper to include the following:
1 An overview of the existing organization
2 A description of the new product or service
3 An explanation of the importance of marketing to your selected organization’s success
4 A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
5 The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
Format your paper consistent with APA guidelines.