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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website at

http://ecampus.phoenix.edu

Select a PR scenario from the following list:

An organization is planning to introduce a new product or

service in another country.

An organization wants to position itself as a leader in embracing

diversity in the workplace.

An organization is experiencing security issues associated with

operating on the Internet.

An organization is moving one of its manufacturing facilities to

another country to maximize labor cost reductions.

An organization is re-evaluating its current PR policies and

strategizing future PR campaigns. It is trying to utilize both good

corporate citizenship (goodwill) and crisis management (ill-will)

PR approaches.

Select one of the Virtual Organizations that operates in your

selected scenario. This organization will be the basis for your PR

Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 1,050- to 1,750-word detailed outline of your campaign

addressing the following:

Identify the selected organization’s PR issues based on your

selected scenario.

  1. Identify your target audience for the PR Campaign.
  2. Discuss ethical implications related to the PR issues.
  3. Develop a market research plan to support your PR Campaign strategy development.
  4. Analyze how the PR Campaign will affect the marketing function of the organization.
  5. Analyze the similarities and differences between proactive and reactive PR.

Format your paper consistent with APA guidelines.

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