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MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)

MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)

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MKT 438 Week 5 Team Assignment Final Paper and Presentation

Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:

  1. An executive summary
  2. An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization
  3. An analysis of the impact of ethical considerations
  4. An analysis of the impact of technology considerations
  5. Globalization considerations
  6. A crisis management plan
  7. A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.
  8. Strategies to evaluate the effectiveness of the campaign

Format your paper and presentation consistent with APAguidelines.

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