MKT 438 Week 5 Team Assignment Final Paper and Presentation
Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign:
- An executive summary
- An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization
- An analysis of the impact of ethical considerations
- An analysis of the impact of technology considerations
- Globalization considerations
- A crisis management plan
- A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty.
- Strategies to evaluate the effectiveness of the campaign
Format your paper and presentation consistent with APAguidelines.