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MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper

MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper

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MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper

Prepare a 800 to 1050 word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. 

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