MKT 441 Week 4 Individual Discussion Question
Resources: University Library, Internet Discussion Question
Write a 500- 700-word paper in which answer the discussion question.
Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. You have a budget to use for advertising in your region. You are empowered to select the magazines in which you plan to advertise and send the magazines the graphic files your corporate marketing group sent to you. You find that your corporate marketing group chose the format for the ads, including the selection of people, clothing, and surrounding decor, based on market research in the Detroit region.
Discuss whether you are confident these ads might be successful in your South Florida region, and why.
Format your paper consistent with APA guidelines.