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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis

Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.

Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:

Define consumer psychology.

Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.

Utilize your articles to explain the relationship between consumer psychology and marketing communications.

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