PSY 322 Week 2 Individual Assignment Marketing Communication Memo
Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:
The memo must include the following:
You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.
This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.