PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
Select a consumer group that you are interested in.
Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)
Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.
Present this info in a 12-slide powerpoint with notes.
PowerPoint Presentation: With Notes and References.