PSY 322 Week 4 Individual Assignment Geodemographic clustering
Select a product or service with which you are familiar.
Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior.
Choose two of the Social Groups from the PRISM NE grouping on p. 330 and two of the PRIZM Lifestyle Groups on p. 331 of Consumer Behavior.
Identify the psychological, social and external factors that would influence each of the groups’ decision-making process about whether or not to buy your product.
Create a marketing plan for each of your Social and Lifestyle groups based on these influences on their buying behavior. This should be written as a memo, not an academic paper.
It must be very specific. Use charts to illustrate your concepts when necessary; use bullet points when appropriate; write in SHORT PARAGRAPHS.
Make it clear where you obtained your information, but not in the form of an academic paper. We will talk more about how to do this in class. Include a reference list at the end.
Besides your references to the explanations in your text about geo-demographic clustering, you must have five references that are academic papers in peer-reviewed journals or data from primary sources.