PSY 322 Week 5 Learing Team Assignment Consumer Traits and Behaviors Paper and Presentation
Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following:
For example, you might write the ad copy, describe the images and outline a social networking campaign you would use to sell a health club membership to members of the Young Digerati group.
You could also create a marketing campaign that would take into account the needs of consumers who wish to choose a product that closely matches their self-image.
Be as specific as possible! Give examples.
Include at least eight sources; half should be peer-reviewed research from academic journals.
Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes.