BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways
Assignment: Crafting and Executing Strategy
Students are required to conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page report to complete the following:
1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy.
2. Discuss Jet Blue’s strategic intent.
3. Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective.
4. Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage
5. Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
o Type the question followed by your answer to the question.
In addition to the 4-5 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
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